Hey, Reader, I know you know this, but as I had to remind myself of this recently, I wanted to remind you. You can go viral, and not get a single client (or sale) Just like you can have a lot of: Followers Website visitors Discovery calls Downloads etc and not see the dial move in your business. The reason this happens is actually pretty simple It's that sometimes we (for sure me) can forget that the reason we're creating content, have a website, community, podcast, whatev - is to market our...
22 days agoΒ β’Β 4 min read
...is Context which might not be news to you. But more and more, I see people doing trainings and courses - paid and as lead magnets - without showing everything that contributed to their results. Because if the context of their situation is not the same as yours, then getting the same results might not be feasible or possible. and when we're searching for help, it's vitally important we know as much as we can, so we can make an informed decision. I'm by no means implying that not sharing...
28 days agoΒ β’Β 4 min read
Hey, Reader, If you're reading this, it means I (thankfully) sent an email. Which feels like a miracle, because over the past two weeks, I've started, deleted, went back to, etc more email drafts than I can count...bc I deleted them (here's proof from.) The reason is simple: I've been trying to follow too many smart people and strategies, and it gave me analysis paralysis. That's the downside of being someone who customizes strategy for her clients. I stay up to date on platforms, creators,...
about 1 month agoΒ β’Β 2 min read
Your body, energy, values, and life aren't obstacles to overcome. They're vital data points that shape your strategies. Reader, if you take nothing else away from this email, please take that π For 7+ years - each one feeling like a dog year - I've observed and experienced being told: The right way to do something The one method that promises to get you clients, 10x your income, make your business easier The latest trend...courses, passive income, digital products, specific platforms, you...
about 2 months agoΒ β’Β 3 min read
You can send one email a month and be more consistent than someone posting 3x a week How's that for an opening line today, Reader π Even better, it's true. Let me explain. I've been thinking about content a lot lately. I finally have my new service (pssst, code: EMAIL400) ready to book, and so it's time to come back from the 'head down, getting sh*t done, doh! don't get distracted phase' and you know...put it out there. At the same time, my brain fog and distraction (I call this my 'maybe...
about 2 months agoΒ β’Β 3 min read
Morning, Reader! At least it's morning for me π As I slowly transition back to a more regular email schedule, I'm going back to what worked for me before - being inspired to write. Aka, waiting for something my Generator can respond to. Today's inspo came from another Human Design provider (for lack of a better word.)I'm not sure how I ran across them, but their position has some similarities to mine - HD and Business. They offered some sort of free guide on Energy Type, and I downloaded it....
about 1 year agoΒ β’Β 3 min read
Hey, Reader,Um, so yeah....it's been a little bit since I sent my last email. And while I've been gearing up to send one for a few weeks (months), it wasn't until today where I finally said "f*ck it, I need to share this ridiculousness I'm seeing." Lately, I've noticed that when I join a new email list, they are selling me CONSTANTLY. -> In the Welcome Sequence (all of it) -> In the all the following emails (I figure after 4 emails I've moved from Welcome Sequence to "normal" newsletter) ->...
about 1 year agoΒ β’Β 1 min read
Hey, Reader, With all the layoffs happening right now, I know some of you (or people you know) are dealing with sudden career changes you didn't ask for. Maybe you've been thinking about starting your own business or freelancing, but the whole thing feels overwhelming AF - knowing if it's right for you; where to start: what questions you should be asking...the list goes on. I get it, because I've been there, too. While I chose to leave my job, the questions and things to work through, were...
over 1 year agoΒ β’Β 1 min read
Hey, Reader! Real talk: December is coming, and with it all those "finish the year strong!" and "crush your Q4 goals!" messages that make me want to throw my phone across the room. Here's what I know for sure - trying to do ALL THE THINGS while also enjoying the holiday season is a recipe for doing neither one well. I learned this the hard way a few years ago. I was trying to launch a new offering, wrap up client projects, plan for the next year, AND be present for holiday moments. The...
almost 2 years agoΒ β’Β 1 min read
