Spinning on content? Open up, to break through over-analysis paralysis


Hey, Reader,

If you're reading this, it means I (thankfully) sent an email.

Which feels like a miracle, because over the past two weeks, I've started, deleted, went back to, etc more email drafts than I can count...bc I deleted them (here's proof from.)

The reason is simple: I've been trying to follow too many smart people and strategies, and it gave me analysis paralysis.

That's the downside of being someone who customizes strategy for her clients. I stay up to date on platforms, creators, AI, etc -> and then I have all that knowledge in my head causing me to overanalyze.

So if you're in a similar spot, keep reading for tips to get out these super fun times.


Focus on: just getting it done

Forget -> the templates, "rules" (smart ones and not,) course(s)/coaches you've paid for, heck, you can even toss your marketing plan out the window.

You've probably heard it a zillion times, but done is better than perfect. So the focus is on just that: getting something made and put out.

Here's how to do that:

  • Clear your mind, and choose one platform -> social, email, blog, pod, whatever feels doable in the moment
  • Choose one goal -> it doesn't have to be a sale. It could literally just be that you want to get something out bc you can't stay quiet...like this email
  • Choose one topic
  • Write it, create it, whatever verb makes sense
  • Do not optimize it.
    • I don't care what those voices say. When they chime in with things like "oh, we should check the hashtags" or "if you're writing a blog, you should optimize it for AEO" ignore them.
    • Yes, those are smart things to do. But, when you're in the overanalyzing zone, the only goal is too take a small action - which for content, means posting/publishing it. THAT is the goal. Not an optimized, (dare I say perfect?) piece of content.
  • Post/publish the content

And then, if you're me...

As soon as I send this, I'm closing my laptop for the day.

Because my goal today was to send an email.

It's not what I thought I'd be writing about, and it's not perfect.

But it is done.

​

P.S. I've spent a lot of time thinking about pricing lately. If you need help, and The Tune Up is out of your range, you are always welcome to message me. I don't need to know your circumstances - simply tell me what you need help with. I'll work with you to find an option or resource, even if you need something free 🩷

Jen Fieldman

I'm a Marketing + Business Strategist for women dealing with brain fog, fatigue, and/or chronic pain. I spent two decades in corporate marketing and advertising, before starting my own business. Now I help women entrepreneurs structure their businesses in a way that plays to their strengths, making things simple and easy.

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