I'm a Marketing + Business Strategist for women dealing with brain fog, fatigue, and/or chronic pain. I spent two decades in corporate marketing and advertising, before starting my own business. Now I help women entrepreneurs structure their businesses in a way that plays to their strengths, making things simple and easy.
Being "consistent" doesn't mean posting "more"
You can send one email a month and be more consistent than someone posting 3x a weekHow's that for an opening line today, Reader π Even better, it's true. Let me explain. I've been thinking about content a lot lately. I finally have my new service (pssst, code: EMAIL400) ready to book, and so it's time to come back from the 'head down, getting sh*t done, doh! don't get distracted phase' and you know...put it out there. At the same time, my brain fog and distraction (I call this my 'maybe adhd') have been ridiculous. So I've had to get brutally honest with myself about what I can do, consistently. Which is very different than what cadence I do. And that, my friend, is where a lot of the marketing advice out there is confusing and, sometimes, just wrong. This is how I look at it:
Cadence is the frequency part -> how often you post, email, go live, whatever. It's the "3x a week" or the "once a month."
Consistency is whether you actually do the thing you said you were going to do.
For a long time, "be consistent" meant "post more." Which is not what it means, or ever did. BUT it did a really good job making it hard to market consistently if you were managing health symptoms -> especially if the thought of batching kills your creativity or is way too much work to think about. So if you said you'd send one email a month...and you do that...you're consistent. Full stop. The fact that someone else emails weekly doesn't make them more consistent than you. It means their cadence is higher. That's it. Translation: any time you find yourself feeling like you're drowning in all the things you 'should' be doing to market your business, don't. Instead, try simply adjusting the frequency of your tactics. That's it. Because any cadence is still consistency π If you're stuck on what cadence to pick, hit reply and tell me what you're working with. I'm always happy to reply with ideas!
P.S. If you've got a bigger marketing thing that isn't working and you want to talk it through, that's what The Tune-Up is for. You can check it out here: https://calendly.com/jen-jenfieldman/tuneup Use email code: Email400 for a bigly discount π This week's CurationMy stance on affiliate links + promos I do my best to follow all the correct rules etc when it comes to clearly communicating when something is an affiliate link or not. When I use an * that means I may earn a commission at no cost to you if you buy that product or service. If I don't include an * that means I'm just sharing something I think you may like. In general, I only share things that I would stand behind. That's not just a throwaway sentence. It may be old school, but if I put my name behind something or someone, it's because I truly believe in it. This includes bundles and summits I join. |
Jen Fieldman
I'm a Marketing + Business Strategist for women dealing with brain fog, fatigue, and/or chronic pain. I spent two decades in corporate marketing and advertising, before starting my own business. Now I help women entrepreneurs structure their businesses in a way that plays to their strengths, making things simple and easy.
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