What happened to offering VALUE in emails??


Hey, Reader,

Um, so yeah....it's been a little bit since I sent my last email.

And while I've been gearing up to send one for a few weeks (months), it wasn't until today where I finally said "f*ck it, I need to share this ridiculousness I'm seeing."

Lately, I've noticed that when I join a new email list, they are selling me CONSTANTLY.

-> In the Welcome Sequence (all of it)

-> In the all the following emails (I figure after 4 emails I've moved from Welcome Sequence to "normal" newsletter)

-> And they're doing it EVERY SINGLE DAY

To be honest, I don't understand it.

They aren't offering any value.

They're annoying the F out of me by spamming my inbox.

And their unsubscribe rates hate to be high.

Look, there is nothing wrong with selling.

But no one enjoys only being sold to. Especially not when they've signed up because they were obviously interested in something you had to offer.

It's like going on a first date, and you're open to going on a second....until the person is texting you 24/7, asking when you're going out again, and never says anything else.

Idk if someone is teaching this. Or if AI is telling people to do this, but all I have to say is:

And while I'm not sure this email is offering you any value, at least it's not selling to you 😉

I've got a lot happening behind the scenes these days, and some super fun stuff coming up...that I can now share with you since I've 'broken my silence' lol.

I hope things have been well for YOU.

Jen Fieldman

I'm a Marketing + Business Strategist for women dealing with brain fog, fatigue, and/or chronic pain. I spent two decades in corporate marketing and advertising, before starting my own business. Now I help women entrepreneurs structure their businesses in a way that plays to their strengths, making things simple and easy.

Read more from Jen Fieldman

Hey, Reader! Full disclosure, I'm writing this after having some invasive dental work yesterday - translation, if something doesn't make sense, I blame the anesthesia still being in my system 😉....and the fact that planning and batching my emails is clearly not a thing. Over a week ago, I made the decision that the monthly membership I was trialing, wasn't the right fit for me. Which sucks bc the person running it is fabulous. An actual joy of a human. However, what it doesn't make sense for...

Hey, Reader, I know you know this, but as I had to remind myself of this recently, I wanted to remind you. You can go viral, and not get a single client (or sale) Just like you can have a lot of: Followers Website visitors Discovery calls Downloads etc and not see the dial move in your business. The reason this happens is actually pretty simple It's that sometimes we (for sure me) can forget that the reason we're creating content, have a website, community, podcast, whatev - is to market our...

...is Context which might not be news to you. But more and more, I see people doing trainings and courses - paid and as lead magnets - without showing everything that contributed to their results. Because if the context of their situation is not the same as yours, then getting the same results might not be feasible or possible. and when we're searching for help, it's vitally important we know as much as we can, so we can make an informed decision. I'm by no means implying that not sharing...